Jun 30, 2025
BAXUS is the first peer-to-peer marketplace where collectors can buy, sell, trade and store rare spirits and fine wine.
To offer collectors more ways to pay and enhance their checkout experience, BAXUS integrated Helio alongside traditional payment options like credit card, Google Pay, and Apple Pay. With Helio, customers can pay in stablecoins such as USDC, USDT, USDG and other Solana based tokens like SOL.
They’ve also fully customized the Helio checkout widget to match their branding, ensuring a smooth, on-brand experience from cart to confirmation.
"Helio has been a game changer, enabling our users to purchase seamlessly from any external wallet using any crypto. The simplified UX has successfully onboarded many of our Web2 users who want lower fees without complexity." - BAXUS
Why BAXUS Offers Crypto Payments With Helio
As a digital-first business serving a global audience, BAXUS benefits from crypto payments in several key ways:
Lower Fees: Traditional payment processors charge 2–3% per transaction. With Helio, BAXUS pays just 1%, allowing them to pass savings directly to customers through crypto-exclusive discounts.
Instant Settlement: Unlike traditional payments that can take days to clear, crypto transactions settle in seconds, going directly from customer to merchant with no intermediaries.
No Chargebacks: Crypto payments are irreversible, eliminating the risk of fraud and costly chargeback disputes, especially important in high-value markets like rare spirits and wine.
Sell More: As a luxury brand, BAXUS appeals to crypto-fluent customers who prefer paying with their Phantom and other wallets.

The result? Faster, cheaper, and more secure crypto payments, with an experience that rewards both the merchant and the customer.
Want to offer seamless crypto payments like BAXUS? Get started with Helio today